Norgesgruppen taps Pricer electronic shelf labels and cloud-based retail operating platform

Following the implementation of its direct sales model in the Nordic and Baltic regions, Pricer has announced a new customer agreement with retailer Norgesgruppen.

It says that this marks a significant milestone in the company’s transition towards a direct engagement model in the region, reinforcing its ambition to be the preferred partner for in-store communication and digital transformation.

“We've seen the power of our direct sales model in other regions, and that proven success is now the blueprint for our strategy in the Nordic and Baltic markets. This agreement is a clear result of our commitment to this regional focus, and we look forward to deepening our partnerships and customer support there,” says Magnus Larsson, President and CEO at Pricer.

The new partnership will leverage Pricer’s suite of electronic shelf labels and gradually the cloud-based retail operating platform Pricer Plaza to enhance in-store operational efficiency, optimise pricing, and improve the customer experience.

Norgesgruppen taps Pricer electronic shelf labels and cloud-based retail operating platform

2025 RTIH INNOVATION AWARDS

ESLs were a key focus area at the 2025 RTIH Innovation Awards.

VoCoVo, Everseen, Sensei, Gander, Iceland, Olio, Trust Retail, East of England Co-op, Lekkerland SE, Poq, Mamas & Papas, Varner, Sitoo, and Zebra Technologies were among our winners this year.

We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.

For a full rundown of all of the shortlisted entries, click here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.