New Amazon smart delivery glasses help drivers navigate routes and complete deliveries
Amazon has unveiled new smart glasses designed to assist drivers in navigating their routes and completing deliveries.
The AI powered technology provides hands free navigation, package scanning, and hazard detection directly in drivers’ field of view, eliminating the need to look down at their smartphones while making deliveries.
The glasses feature computer vision technology that guides drivers from their vehicles to customers’ doorsteps with turn by turn walking navigation.
“I felt safer the whole time because the glasses have the info right in my field of view,” says Kaleb M., who works for Maddox Logistics Corporation in Omaha, Nebraska, and tested the technology. “Instead of having to look down at a phone, you can keep your eyes forward and look past the display - you’re always focused on what’s ahead.”
Elsewhere, Blue Jay coordinates multiple robotic arms to pick, stow, and consolidate items in one streamlined workspace, with the aim of reducing repetitive lifting and reaching by employees while accelerating delivery speeds.
And Project Eluna acts like an extra teammate for operations managers, using agentic AI to anticipate bottlenecks and provide data backed recommendations.
Blue Jay is currently being tested in South Carolina and Project Eluna is launching this holiday season in Tennessee.
2025 RTIH INNOVATION AWARDS
AI and automation were key focus areas at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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