SALESmanago builds on Leadoo and Thulium deals with launch of AI powered e-commerce platform

SALESmanago has announced the launch of a new AI powered Lifecycle Engagement Platform designed to address a major challenge for mid-market and e-commerce brands: fragmented customer journeys.

This connects marketing, sales, and customer service into a single ecosystem.

The move follows SALESmanago’s acquisitions of conversational marketing platform Leadoo and customer engagement firm Thulium.

“With this launch, we’re not just evolving our product, we’re defining and owning a new category,” says Michael McNeal, VP of Product at SALESmanago.

“From first touch to long-term loyalty, our Lifecycle Engagement Platform unifies tools marketers, sales, and service teams need into a single AI driven ecosystem. It’s the comprehensive solution for brands that want to drive maximum value from their customer interactions and provide exceptional customer experiences.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.