Ana Pinto departs autonomous retail tech startup Reckon.ai, seeks new challenge

Ana Pinto has ended her time at Portugal-based unattended retail startup, Reckon.ai, where she served as CEO and Co-founder.

In a LinkedIn post, she said: “Wrapping up as CEO of Reckon.ai, it has been both the end of an incredible chapter and the start of new one. Over the past eight years, I've had the privilege of meeting and working with amazing people - great customers and partners who shared a vision, took risks together, and helped us turn ideas into something real.”

She added: “Since announcing my transition, seeing so many reach out with curiosity about what's next has been deeply humbling. For me, that curiosity is more than interest - it's a reflection of the trust, respect and genuine relationships built along the way that are beyond projects or contracts.”

“To me, that's the real measure of success: when people don't just care about what you did, but are excited to see and to be part of whatever I'll do next! For now, I am just taking time to reflect on ideas with a full heart and grateful.”

Pinto told RTIH that she will have no further involvement with Reckon.ai and will now be seeking new challenges.

Funding round

Reckon.ai recently raised €5.1 million in funding in a round led by Iberis Capital. This also included participation from private equity funds Alea and Touro.

It will use the cash to accelerate international expansion and enter new market segments.

In a LinkedIn post, it said: “A warm welcome to our new investors Iberis Capital, Alea Capital Partners, and Touro Capital Partners, bringing our total funding to €8.5 million - more exciting news will come soon! This investment marks another significant milestone in our journey to transform autonomous retail through smart cabinets.”

It added: “We are grateful to our amazing team, loyal customers, trusted partners, and current investors who have made this possible. Here's to the future and the exciting opportunities ahead! Stay tuned.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.