Levy Merchandising's Wolverhampton Wanderers pop up taps Amazon Just Walk Out technology
Levy Merchandising, in partnership with Wolves, recently launched a city centre pop-up store, powered by Amazon's Just Walk Out technology.
The move saw Wolves officially become the first Premier League football club to offer this frictionless shopping experience in a retail setting.
The temporary store, open only on Saturday, 25th October, and Sunday, 26th October, at the Mander Centre in Wolverhampton, coincided with a match day weekend.
Taking over a 4,500 sq. ft space, it tapped Amazon's Just Walk Out technology to let customers select merchandise - from the latest kits to festive gifts - and exit without queuing. The system automatically detected the items taken and charged the customer's preferred payment method.
"This was a major step forward in delivering a best-in-class fan experience," says Dan McGinley, Head of Operations at Levy Merchandising. "Partnering with Amazon to bring their Just Walk Out technology to a Premier League retail environment for the first time was incredibly exciting. The successful weekend showed that fans truly value the speed, convenience, and modern retail experience we delivered."
2025 RTIH INNOVATION AWARDS
Autonomous stores were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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