GreyOrange names warehouse and supply chain transformation specialist Rik Schrader as CRO

AI powered warehouse orchestration and store inventory software specialist, GreyOrange, has announced the appointment of Richard (Rik) Schrader as Chief Revenue Officer.

Schrader has held senior leadership roles at Körber Supply Chain Software, Honeywell, and NCR, where he built teams across SaaS, robotics, and supply chain technology.

“GreyOrange partners with systems integrators and OEMs to redefine how fulfilment gets done. Rik’s deep expertise in solving fulfilment challenges will be invaluable to both our partners and customers and is a crucial addition to our partner-first strategy,” says Akash Gupta, Co-founder and CEO at GreyOrange.

“Rik’s ability to connect technology innovation with commercial excellence and the success of both partners and customers makes him a perfect fit as we accelerate our global expansion.”

"GreyOrange sits at the centre of one of the biggest transformations in supply chain history,” says Schrader. “The opportunity to help our partners and customers scale automation intelligently combining technology, people, and execution excellence - is what drew me here."

 RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.