Gopuff teams with Forage on Flexible Spending Account, Health Savings Account payments
Gopuff is now accepting Flexible Spending Account (FSA) and Health Savings Account (HSA) payment cards for all eligible online purchases across the US.
Gopuff partnered with Forage, a San Francisco-based payments company, to enable this feature.
It provides Americans with a way to access affordable health and personal care essentials, just in time for cold and flu season and before annual benefits expire.
With Gopuff, customers can order hundreds of HSA and FSA eligible items, such as first aid, acne products, sunscreen, and over the counter medications for pain relief, cold and flu, and allergies, then have them delivered from a local micro-fulfillment centre in as fast as 15 minutes, 24/7.
“For more than a decade, we have been bringing high quality, affordable essentials to customers in minutes,” says Carly Bickerstaff, VP of Merchandising at Gopuff.
“Now, a year after launching SNAP EBT payments, we continue to advance our efforts to provide meaningful value to our customers by enabling HSA and FSA payments on Gopuff. We’re proud to provide access to the healthcare essentials our customers need in the fastest and most affordable way possible. This is a clear win for the customer's wallet and their well-being.”
2025 RTIH INNOVATION AWARDS
Payments was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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