THG Ingenuity enlists BR-DGE to power interoperable tokenisation across 250+ online stores
BR-DGE has partnered with THG Ingenuity to deliver BR-DGE Vault, a PCI compliant hybrid tokenisation solution.
E-commerce solutions specialist THG Ingenuity will implement BR-DGE Vault across more than 250 online stores, with the aim of reducing PCI compliance overheads while delivering measurable gains in authorisation rates.
By combining network tokens with PSP issued tokens, via a centralised token vault, THG Ingenuity says it is now able to use the token type that offers the best performance for each individual transaction.
The partnership will also enhance the recently launched Checkout by THG Fulfil solution. As the global fulfilment solution within THG Ingenuity, this checkout as a service (CaaS) is designed to remove the operational friction of international e-commerce.
It integrates with multiple payment providers and global MOR (merchant of record) automation with integrated tax, duty, and compliance management across 200+ markets. By leveraging BR-DGE Vault, the service will utilise network tokens across all transactions.
Josh Butterworth, Head of Payments at THG Ingenuity, says: “We process millions of transactions every month across multiple brands and markets, so having secure, robust infrastructure is essential.”
“BR-DGE Vault helps us simplify PCI compliance while improving authorisation rates and the customer experience. Just as importantly, it offers enhanced flexibility so our token strategy can easily evolve with our changing customer and business needs, all without disruption to our existing systems or customer experience.”
Thomas Gillan, CEO at BR-DGE, says: “We’re delighted to be working with THG Ingenuity. As one of the UK’s largest e-commerce groups, elevating authorisation rates and processing efficiency quickly translates into significant commercial value.”
“BR-DGE Vault makes tokenisation interoperable, combining network and PSP tokens so merchants can optimise performance across providers while reducing PCI compliance overheads. For THG Ingenuity, that means greater control and reliability today, with the foundations to take advantage of further BR-DGE capabilities in the future.”
2025 RTIH INNOVATION AWARDS
Payments were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
Continue reading…