Rokt taps Datadog CFO for board of directors and former Wise CFO as advisor and observer

Rokt, an e-commerce technology company using machine learning and AI to make transactions more relevant to customers, has announced several additions to its board of directors and advisory group.

David Obstler, Chief Financial Officer at Datadog, joins the board and will chair the audit committee. Matt Briers, pictured below, former Chief Financial Officer at Wise, has been added as a board advisor and observer of both the board and its audit committee.

“David and Matt are exceptional leaders with proven track records guiding companies through transformation, scale, and public market success,” says Bruce Buchanan, CEO at Rokt.

“We’re thrilled to welcome them to Rokt and are confident we’ll benefit from their extensive finance and corporate governance expertise as we continue to accelerate our global growth.”

Reuben Kan, meanwhile, has been named Chief Research Officer, a newly created role that reflects Rokt’s investment in AI and long-term research.

In addition, Jon Humphrey has been promoted to Senior Vice President of Operations & Advertising, joining Rokt’s executive committee and reporting directly to  Buchanan. In this expanded role, Humphrey will take overall responsibility for Rokt Ads, adding to his current oversight of GTM delivery across operations, solutions, launch, and partnerships.

He joined Rokt after four years at Wunderkind, where he grew and scaled the Solutions team across the US and UK, partnering with various e-commerce brands. Earlier in his career , he worked at Market Metrics, a boutique consulting firm specialising in quantitative analysis for financial institutions.

“Jon has been instrumental in scaling Rokt Ads and strengthening how we deliver value to our partners,” says Buchanan. “His leadership, commercial focus, and deep understanding of our customers make him the ideal person to lead GTM Delivery as we continue to expand globally .These new appointments reflect Rokt’s continued commitment to empowering exceptional leaders, advancing innovation, and ensuring operational excellence as the company scales globally."

"Reuben and Jon are exceptional leaders who have earned the trust of our teams and customers through consistent delivery and vision. Their expanded roles strengthen Rokt’s foundation as we enter our next phase of growth, pushing the boundaries of AI and e-commerce innovation while building a company designed to endure and lead for decades.”

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