PayPal deploys Rokt technology to drive engagement in the post-transaction experience
PayPal is using Rokt to power post-purchase advertisements. This integration populates advertisements following peer-to-peer (P2P) transactions on "Thank You" pages across PayPal and Venmo as well as on merchant confirmation pages through Honey.
Rokt's e-commerce solution uses machine learning to present customers with relevant, high value curated offers the moment the transaction is completed.
"PayPal is a pioneer in digital commerce, and we're proud to support the company's vision to create more value across every touchpoint on the transaction journey," says Bruce Buchanan, CEO and Co-Founder at Rokt.
"By delivering tailored offers to consumers on PayPal and Venmo, we're helping unlock the full potential of their owned surfaces by creating smarter experiences for consumers and measurable results for advertisers."
"Advertisers are looking for the next signal, and it's clear that the strongest signals are now real transactions tied to identity," says Mark Grether, Senior Vice President at PayPal Ads.
"By offering post-purchase engagements, we can surprise and delight consumers to buy when they're already in the shopping mindset, providing added value for all of our customers - consumers and advertisers."
The partnership offers brands the ability to unlock Rokt's AI powered Brain that evaluates behavioral, transactional, and contextual signals in real-time.
It also allows PayPal and Venmo customers to receive and access offers from brands such as Grubhub and Walmart. In addition to leveraging Rokt Thanks, PayPal is also running its own targeted ad campaigns across Rokt's e-commerce network to drive customer acquisition.
The programme is currently live in the US, with international expansion planned for the summer.
2025 RTIH INNOVATION AWARDS
E-commerce was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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