GTT announces partnership to accelerate Jysk digital transformation and international expansion push
GTT Communications, a networking and security as a service provider, has announced a partnership with home furnishing retailer Jysk.
This is pitched as an essential step in Jysk’s digital transformation, creating a high performance network built on GTT’s global tier 1 backbone and WAN capabilities.
The solution combines ethernet and cloud connect services with the aim of delivering secure, low latency connectivity across stores, warehouses and cloud environments, supporting the retailer’s unified commerce strategy through its ongoing roll-out of a single omnichannel platform connecting stores, e-commerce, customer service centers and delivery operations across the globe.
Jysk, part of the family owned Lars Larsen Group, has grown its footprint to operate more than 3,600 stores and web shops across 50 countries, with further expansion planned. To underpin this, the company is investing more than DKK 2 billion in IT infrastructure, connectivity and cloud initiatives over the coming years.
“This collaboration marks a major milestone in our long-term IT and business transformation, ensuring that our digital foundation supports continuous growth, global expansion and the demands of a modern omnichannel retail business,” says Anders Harder, IT Category Manager at Jysk.
“GTT has shown flexibility, insight and a genuine partnership approach that aligns well with our procurement principles of Partner, Product and Price - and fully supports our corporate values of Tradesman, Colleague and Corporate Spirit.”
“Our previous network infrastructure had reached its limits in scalability and performance,” says Klaus Mark, Team Manager IT Network at Jysk. “With GTT, we gain higher bandwidth and stronger redundancy, all while keeping full control and security. The architecture is simple, robust and built for the future.”
The new network will service 29 markets across Europe and integrate with multiple hyperscalers and security switches through the GTT Envision platform.
“Jysk is navigating a highly complex retail landscape, where seamless connectivity across its thousands of locations and cloud environments is key for delivering the best possible service to its customers,” says Tom Homer, Division President Europe at GTT.
“Our role is to simplify that complexity with robust, scalable services, and we’re proud to be the trusted networking partner supporting Jysk’s strategic vision for unified commerce and global growth.”
2025 RTIH INNOVATION AWARDS
Digital transformation was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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