Record breaking lululemon sets sights on Greece, Austria, Poland, Hungary, and Romania
lululemon has announced plans to expand its international presence in 2026 with six new market entries - a record number for the brand in a single year - through its new franchise partnership model agreements.
It plans to launch in Greece, Austria, Poland, Hungary, and Romania next year with partner Arion Retail Group, in addition to its previously announced entry into India through a partnership with Tata CLiQ.
Customers across Greece, Austria, Poland, Hungary, and Romania will have access to the brand’s full range of products online through lululemon.eu, while thse in India will be able to shop through online marketplaces Tata CLiQ Luxury and Tata CLiQ Fashion.
“As we continue to see strong demand for the lululemon brand around the world, we’re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,” says Sarah Clark, Senior Vice President, EMEA, lululemon.
“Each of these markets offer exciting potential for our brand, and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.”
2025 RTIH INNOVATION AWARDS
Online retail was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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