lululemon opens largest flagship store in EMEA to date as Regent Street, London location sees double

Performance apparel, footwear, and accessories brand, lululemon, is relocating its London Regent Street flagship store to a bigger space, making it the company's largest store in EMEA.

The new location, which opens to the public at 10am today, is double the size of the previous one, with 8,923 sq ft of retail space. It will house lululemon’s men’s and women’s clothing and accessories for yoga, running, training, and everything in-between.

Unique features include lululemon’s biggest pant wall in Europe, its largest assortment of menswear in EMEA, and elements of its newest store design concept. There will also be a water bottle personalisation station and a staircase light feature, which changes tones depending on time of day.

“We’re so excited to open the doors to our biggest store in EMEA”, says Sarah Clark, Senior Vice President, lululemon EMEA. “Regent Street is one of the most important shopping destinations in the world, and 11 years after opening our first store in London we’re delighted to welcome our community to our newest flagship store.”

“With double the space of our previous location, our guests will be able to discover our all gender offering for yoga, run, training, casual, localised product and more, across two incredible floors showcasing our latest beautiful store design. lululemon has seen significant International growth in recent years - we have ambitions to quadruple International sales from 2021-2026 - and this London flagship store will be a must visit destination for both our local and international guests at an exciting time in our EMEA expansion.”  

The opening week will feature a variety of activations, including a newsstand takeover where guests can enjoy special treats and grab a lululemon newspaper, with all the details about the new store. The newsstand will also host DJ sets, and surprise performances from lululemon ambassadors including Phil Wizard, Olympic gold medallist in men’s breaking.

Additionally, there will be a series of community events, including movement sessions hosted at The Vinyl Factory Soho on Saturday, 1st March, followed by a disco house dance party headlined by underground London DJs Don’t Fk With Disco. To kick off the week, lululemon will partner with the personalised running coach app Runna, inviting 400 guests to join an 8km run through London, starting from the new store. 

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.