Ikea seeks more seamless, personalised, inspiring shopping journey with mobile app enhancements

Ikea has announced several new features on its mobile app. It says that the enhancements will create a more seamless, personalised, and inspiring shopping journey.

The Ikea Kreativ 3D experience aims to take the guesswork out of buying furniture by previewing items in a space or rotating them in 3D to see all angles.

Other new tools include:

Customers can scan and shop as they move through the store, skipping queues and enjoying more time for a post-shopping coffee.

The mobile wallet feature enables faster, more secure transactions.

Orders, updates, cancellations and returns can be managed in one place, streamlining the process and saving time.

People can enjoy shorter waiting times when ordering at the Ikea restaurant and bistro though the app.

They can now view their local store page, check quieter times, and access exclusive local offers.

Customers can now get notified when cool stuff is happening at an Ikea store nearby. They will get the latest information on events, offers, new collections and back in-store notifications.

All purchase details, including receipts and order history, are stored in the app for easy access.

Elsewhere, Ikea Family members gain access to an enhanced membership space with exclusive discounts and personalised offers based on their shopping preferences. The new points-based loyalty programme rewards purchases and engagement, including online interactions, planning sessions, and wish list creation.

Members can track and redeem points for perks like free Click & Collect services, complimentary meals at Ikea restaurants, and home furnishing vouchers. The upgraded membership space offers insider access to product launches, sustainability initiatives, and special events, along with classic benefits like free drinks and workshop invitations.

Parag Parekh, Chief Digital Officer (CDO), for Ikea Retail (Ingka Group), says: “These new features make shopping at Ikea simpler, faster, and more inspiring than ever. With smart tools and personalised experiences, the app helps customers plan, shop, and bring their dream home to life, effortlessly. And this is just the beginning, as we continue to innovate and redefine a better everyday life at home.”

2025 RTIH INNOVATION AWARDS

Mobile retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.