Live shopping specialist Bambuser adds tech veteran Alyson Welch to its board of directors
Alyson Welch, CRO at Reltio, has joined video commerce firm Bambuser's board of directors.
In a LinkedIn post, Bambuser said: "With decades of experience scaling SaaS and GTM strategies at companies like Twilio and Zignal Labs, Alyson brings a visionary perspective on growth, leadership, and innovation."
"Her passion for empowering women leaders through Poppy Ventures and her track record in building world class teams align perfectly with Bambuser’s mission to power the next era of interactive commerce. Welcome aboard, Alyson. We're so happy to have you - the future of video commerce just got even brighter."
VVEND
VVEND, a new video commerce creative agency founded by former Net-a-Porter Fashion Director Kay Barron, launched last month in partnership with Bambuser.
The collaboration, and inception of VVEND, was inspired by Barron’s experience leading and hosting Net-a-Porter’s livestream series.
“VVEND was born out of a shared belief with Bambuser that video commerce isn’t just a trend, it’s a fundamental shift in how brands connect and build relationships with their communities, and how customers want more from their online shopping experiences,” says Barron.
“Together, we’re empowering brands to create more meaningful interactions, through authentic storytelling, expert product curation, entertainment and human connection.”
“Few people have as much first-hand knowledge of live shopping as Kay,” says Maryam Ghahremani, CEO at Bambuser. “We’re excited to work with VVEND as we continue to provide brands with the tools and confidence to activate shoppable video, an increasingly essential way to engage today’s digital audiences.”
2025 RTIH INNOVATION AWARDS
Live shopping was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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