Norwegian electronics retailer Power taps Bambuser tech for live shopping shows

Power has entered into a two-year partnership with interactive video shopping platform Bambuser.

The tie up launched with two interactive events: a co-branded show with Samsung tied to a product launch, and a back-to-school campaign featuring essential products for students and families.

In Power Live’s debut, viewers remained engaged for an average of seven minutes, more than half of them actively participated (50.8 engagement rate), and with more than 7,000 viewers joining a single broadcast.

Sven Erik Vaagenes, E-commerce Manager at Power, says: “What we see in our live shows is that people don’t just watch - they stay with us, ask questions, react, and interact. The energy is incredible, and the engagement is huge. It’s clear that this way of shopping really connects with people.”

Adam Joseph, VP of Customer Success at Bambuser, comments: "Our partnership with Power is built on a shared vision to transform retail experiences, and these debut live shows are a fantastic example of that vision coming to life.”

“Seeing such strong engagement from the start demonstrates what’s possible when innovative technology meets a partner with true customer focus and passion for creating something new. We’re thrilled to be on this journey together and look forward to building even greater success in the months ahead."

2025 RTIH INNOVATION AWARDS

Live shopping will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced this week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.