UST connects with Storeplay as Australian in-store retail technology company lands in USA
AI and technology transformation solutions company, UST, is partnering with Storeplay, an Australian firm specialising in sensory retail and in-store media, on its official entry into the American market.
To support the US rollout, UST will serve as its exclusive technology execution partner.
Storeplay offers a retail and multi-site operating system that brings together music, content, scent, messaging, digital signage, and in-store media, managed from a single platform.
“Our partnership with Storeplay reflects our commitment to leveraging the latest technology to build the future of physical retail. As a recognised leader in retail innovation, UST brings decades of experience working with the world’s top retailers,” says Subhodip Bandyopadhyay, General Manager- Emerging Digital Technology, UST.
“By combining our nationwide retail execution capabilities with Storeplay’s category leading platform, we’re not only enhancing how stores are managed we’re cementing our role at the forefront of transforming the retail experience.”
“There are many music providers. Many scenting companies. Many digital signage and retail media platforms. But there is no other company in the world offering a truly integrated, omnichannel in-store experience, centrally controlled and built for scale. This partnership with UST allows us to bring that unified solution to the US market with confidence and speed,” says Dean Cherny, Founder and Chief Executive Officer, Storeplay.
2025 RTIH INNOVATION AWARDS
Physical stores were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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