Amazon Buy with Prime service gets big boost with upcoming adidas online and in-app launch

Amazon reports that its Buy with Prime service, a direct-to-customer (DTC) offering, will soon include adidas.

Starting this Spring, shoppers can discover Prime eligible items on adidas.com and the adidas app and add them to their cart as usual. During checkout, they will see an option to log into their Amazon account and verify their Prime membership.

Once confirmed, they’ll finish checkout using one of adidas' various payment options. After the purchase is made, Amazon fulfills all Prime eligible items in the order. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their Amazon account on Amazon.com, or their adidas order confirmation email.

“Expanding Buy with Prime to adidas.com and the adidas app is like lacing up a fresh pair of sneakers, it just feels right,” says Peter Larsen, Vice President of Buy with Prime and Amazon Multi-Channel Fulfillment. “We’re excited to give Prime members the added convenience of using the shopping benefits they already know and love on adidas.com and the adidas app.”

2025 RTIH INNOVATION AWARDS

The DTC space will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.