Luxury apparel brand DSQUARED2 announces international DTC tie up with e-commerce specialist ESW
DSQUARED2 is partnering with ESW to power its international DTC expansion.
Through the tie up, ESW has enabled DSQUARED2 to offer ship-from-store capabilities, which has resulted in a 12% increase in GMV across its entire online business in the first four months of implementation.
In addition, the latter has seen an 8% increase in checkout conversions this year and an improvement in customer satisfaction ratings, up from 1.5 to 4 on Trustpilot.
"Partnering with ESW has been a game-changer for us,” says Raffaele Nardo, Chief Digital Officer at DSQUARED2. “Its expertise in luxury e-commerce has helped us expand globally and improve our operations. With ESW’s support, we’ve streamlined our import processes and enhanced our online shopping experience, making ESW a key part of our success in reaching more customers around the world."
ESW enabled DSQUARED2 to quickly expand its operations to 76 countries and manage domestic e-commerce in Italy by minimising the complexities involved in onboarding a new logistics provider and system integrator. Key here was the implementation of ESW’s Importer of Record (IOR) services in the US, which streamlined the importation of high value items and mitigated associated risks.
“We’re proud to contribute to DSQUARED2’s legacy by enhancing its global customer experience,” says Martim Avillez Oliveira, Chief Revenue Officer, ESW. “As fashion brands battle for a share of global spend, customer experience is the key differentiator, alongside innovative design and style, in ensuring higher conversion rates, customer loyalty and repeat purchase.”
Other improvements to DSQUARED2’s business include improved payment processing rates, which achieved a 4% increase above industry standards. The partnership established a DTC infrastructure with localised checkouts, dynamic pricing, and proactive fraud management.
Additionally, ESW developed a specialised solution for shipping fragrances and other dangerous goods, enhancing the handling and delivery of high value products.
Plans are afoot to expand into new geographies and enhance omnichannel capabilities. Future initiatives include optimising marketing investments through localised solutions, exploring emerging markets like Mexico and Brazil, and further improving the customer experience with new checkout features and payment methods.
2024 RTIH INNOVATION AWARDS
Online retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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