Fifth Walmart No Boundaries drop on Zepeto with real-world versions of items shoppable without leaving platform

Walmart has announced its fifth No Boundaries drop on Zepeto, featuring ten new virtual items, inspired by the Spring No Boundaries collection.

As with previous drops, the real-world versions of these items are shoppable without leaving the Korean metaverse platform. Every purchase includes a free virtual twin of the item.

In a LinkedIn post, Justin Breton, Head of Brand Marketing Innovation at Walmart, said: “If you’re going to activate on an emerging platform: Do it right, by listening to the community; Do it well, by testing, learning, and optimising; Do it often, with consistent, fresh updates.”

“That’s exactly how we’ve approached our No Boundaries activations on Zepeto. And today, we’re marking a milestone: our fifth drop, featuring ten new virtual items, all inspired by our Spring No Boundaries collection. Why are these items just tops? Because that’s what the community asked for. And we listened to them.”

He added: “To make this drop even more engaging, we’ve also added a new photobooth backdrop, giving users more ways to create and share their No Boundaries looks. We believe the future of fashion is community driven, immersive, and borderless. And we’re just getting started.”

2025 RTIH INNOVATION AWARDS

Immersive experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.