Snapchat’s Evan Spiegel talks GoWish tie up as social shopping platform passes 10m users mark

Social shopping platform GoWish has passed the ten million user mark, thanks to a Snapchat partnership which resulted in 4.7 million downloads.

This was among various focus points in Evan Spiegel’s Q4 earnings call for Snap Inc.

“Our recent expansion of 7-0 Optimisation to app install and in-app purchase is driving better performance for advertisers. For example, GoWish, a global digital wishlist platform, leveraged 7-0 app install and in-app purchase, which resulted in a 70% decrease in cost-per-install and an increase of over 3,000% in app installs in just 12 weeks, outperforming other large digital platforms," he said.

“Our collaboration with Snapchat has been a game-changer for GoWish. The platform’s unique targeting capabilities and engaged audience have allowed us to scale efficiently while keeping acquisition costs low. Seeing such impressive performance - outpacing Meta and driving millions of downloads - has reinforced our confidence in Snap as a key growth partner," says Casper Ravn-Sørensen, CEO at GoWish.

"Sometimes, the results speak for themselves. GoWish achieved over 3,000% growth in installs while significantly reducing costs - demonstrating the real value and business impact Snapchat delivers through creativity and data driven solutions. Snapchat’s offerings have never been more relevant or timely – a true ‘secret weapon' for growth," says Pia Tandrup, General Manager, Snap Nordics.

Founded in 2015, GoWish has grown its user base to more than ten million registered users worldwide, and is lays claim to being the online wishlist category winner and market leader in Scandinavia with more than 4.1 million registered users in that region, including Denmark, Norway and Sweden.

The Danish company in January 2025 confirmed it had received an undisclosed investment from British asset manager Capital D, and it now aims to scale its global social platform marketing activities considerably. 

“Partnering with Capital D marks a significant milestone for GoWish as we set our sights on global expansion. With mobile platforms as our primary growth engine, we’re leveraging data driven strategies to scale our user base beyond Scandinavia and establish GoWish as the leading wishlist platform worldwide," says Ravn-Sørensen.

2025 RTIH INNOVATION AWARDS

Social shopping will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.