lululemon plays the Dane as athleisure retailer opens doors to new store in Købmagergade, Copenhagen

A new lululemon store on Købmagergade in Copenhagen opened its doors on Friday.

At 352 sqm, it’s Denmark’s very first lululemon location.

In a LinkedIn post, Lee Pownall, Store Design Manager, said: "This store concept blends warm tones and natural materials, reflecting Copenhagen’s iconic design aesthetic. I have had the pleasure of working with some incredibly passionate and creative teams to bring this to life."

London calling

lululemon recently relocated its London Regent Street flagship store to a bigger space, making it the company's largest store in EMEA.

The new location is double the size of the previous one, with 8,923 sq ft of retail space. It houses lululemon’s men’s and women’s clothing and accessories for yoga, running, training, and everything in-between.

Unique features include lululemon’s biggest pant wall in Europe, its largest assortment of menswear in EMEA, and elements of its newest store design concept. There is also a water bottle personalisation station and a staircase light feature, which changes tones depending on time of day.

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.