LFP Media enlists CAMB.AI in multi-year deal to connect with French football fans in multiple languages

LFP Media has chosen CAMB.AI as its official global language solution in a multi-year deal.

As the governing body overseeing Ligue 1 McDonald's and Ligue 2 BKT, LFP represents 36 professional clubs across France. Ligue 1  McDonald’s is the most followed sports league in France and has a global following of over 50 million on social media.

By integrating CAMB.AI's AI translation, voice emulation, and dubbing technologies, Ligue 1 McDonald’s fans worldwide can access match broadcasts, commentary, interviews, and exclusive content in a language of their choice.

Martin Aurenche, Chief Media Officer at LFP Media, says: “We have worked with CAMB.AI over the last few months to identify multiple use cases and impact points which enhance our fan engagement and will bring unprecedented value to our international broadcasters. This partnership marks another step in LFP Media’s strategy to become the world’s leading league in AI driven innovation.”

Akshat Prakash, CTO and Co-founder at CAMB.AI, says: “Our agreement with LFP Media is yet another ratification of the holistic language transformation that we can bring to large organisations which delivers real improvements in consumer engagement, growth in revenue and reduction in operating costs. It’s a proud moment for everyone at CAMB.AI."

The deal closely follows CAMB.AI's $11 million Pre-Series A funding round, extending its previous raise of $4 million seed round, featuring investors such as TRTL Ventures, Accelerate Ventures, 5Point Ventures, Oraseya Capital, Courtside Ventures, Dubai Future District Fund and Comcast NBCU SportsTech.

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.