John Allen joins fusefabric in CTO role after spending time in the technology trenches at Asos and Missguided

John Allen has joined Shopify e-commerce and integration partner, fusefabric.

Allen's CV includes stints as Chief Digital Officer at In The Style, CEO at Nobody's Child, and CDO/CTO at Missguided.

In a LinkedIn post, Simon Hamblin, Co-founder at fusefabric, said: "I’m beyond excited to welcome John Allen as our new Field CTO. John has been in the trenches leading technology and digital transformation at some of retail’s biggest names. Asos, Missguided and Nobody's Child, he knows firsthand what it takes to scale, innovate, and deliver results in enterprise retail."

He added: "We’ve built our reputation on execution - and with John onboard, we’re doubling down on technical leadership. He’ll be shaping how we tackle complex enterprise integrations while also working closely with our team as an associate, bringing deep expertise to our initiatives."

"His experience navigating the complexities of enterprise retail technology is exactly what our clients need. In a world where tech can make or break a business, we’re making sure our clients are always ahead of the curve."

2025 RTIH INNOVATION AWARDS

E-commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy  Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.