Boden works with fusefabric as it continues digital transformation push with move to Shopify

Boden is in the midst of a move to Shopify’s digital platform.

In a LinkedIn post, Simon Hamblin, Co-founder at fusefabric, said: “Heading into Boden’s offices this morning, to continue their digital transformation to Shopify.”

“We're gearing up for a couple of full on days with the awesome team at Boden, from mastering Shopify Flow to handling Returns & Refunds, sorting out Payments, and tackling Backorders – it's all on our radar.”

“We're deep into this journey with Boden, it's challenging, no doubt, but that's what makes it exciting! The Boden team is with us, ready to face the hurdles, and it's this shared drive through the tough spots that truly energises our partnership.”

“And of course, all work and no play isn't our style. We've got an evening out planned with the Boden team - a chance to unwind, connect on a personal level, and recharge our batteries for the exciting times ahead.”

Hamblin concluded: “This journey with Boden is a true partnership, a shared digital transformation towards Shopify. We're genuinely humbled and excited to be part of this collaborative path, looking forward to the fantastic experiences that lie ahead together.”

Everlane

Last month, Shopify’s ShopPay solution made an appearance on a non-Shopify website, with some industry observers predicting the end of one-click checkout businesses.

Everlane’s website now has an express checkout that features the offering alongside Apple Pay and PayPal.

ShopPay is part of the Shop app, which also includes package tracking.

ANYONE CAN DO IT

The global e-commerce market is being democratised by e-commerce as a service companies, like Shopify, and marketplaces, like Amazon and Alibaba, that allow anyone to become a merchant.

Alongside this, improved technology, new delivery services, and wider internet adoption will help the global value of e-commerce transactions hit $9.3 trillion by 2027, growing at a compound annual growth rate (CAGR) of 9.5% from 2022, according to GlobalData.

Global e-commerce transactions grew from $2.5 trillion in 2016 to $5.9 trillion in 2022 at a CAGR of 15%. Covid-19 was a crucial factor in this growth as the pandemic lockdowns accelerated the shift to online shopping.

Aisha U-K Umaru, Analyst, Thematic Intelligence at GlobalData, comments: “Although the e-commerce industry will grow globally, key geographical disparities can be observed.”

“The US and China currently dominate the market and will account for over half of the e-commerce industry’s value in 2027. However, emerging markets should not be overlooked.”

India is one of the world’s fastest growing markets, and GlobalData expects Indian online spending to grow at a CAGR of 23% between 2022 and 2027.

This is primarily thanks to its massive population, increased internet and smartphone penetration, and growing consumer purchasing power.