FreshDirect notches up on demand delivery first as grocery retailer added to Uber Eats platform in NYC

Uber Technologies has announced an expansion of its grocery delivery offering with the addition of FreshDirect, the online fresh food grocer, to the Uber Eats platform in New York City.

The partnership marks the first time FreshDirect’s catalogue will be available for on-demand delivery on a third-party app.

“This collaboration with Uber Eats marks a significant step forward for FreshDirect,” says Metin Hacioglu, Deputy CEO, FreshDirect. “Our customers rely on us for the freshest, highest quality food and groceries, and now, with Uber’s technology and delivery expertise, we can offer them the same exceptional products they love - faster and more conveniently than ever.”

“We’re thrilled to welcome FreshDirect to Uber Eats,” says Hashim Amin, Uber’s Head of Grocery & Retail in North America. “As consumer demand for fast, high quality grocery delivery continues to grow, we are committed to partnering with the right retailers to bring people exactly what they need, when they need it. FreshDirect has long been a trusted source for top quality groceries, and we’re excited to make their incredible selection more accessible to customers in New York and beyond.”

2025 RTIH INNOVATION AWARDS

On demand delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.