M-Cube brings in former Vodafone and LG Electronics Europe executives as its new CEO and CSO

M-Cube, an in-store digital solutions provider, has appointed Gianluca Pasquali as Group Chief Executive Officer.

Pasquali has held key executive roles at both Vodafone Italy and Vodafone Group, including: Director of the Consumer Business Unit, Director of the Wholesale Business Unit and Director of Commercial Operations in Italy, as well as Director of Retail, Digital, and Operations for the entire group

Prior to that, he gained extensive experience in strategic consulting at The Boston Consulting Group, both in Italy and the United States, and started his career at PricewaterhouseCoopers, specialising in mergers and acquisitions. 

Markus Korn, meanwhile, has been appointed as Chief Sales Officer. Joining from LG Electronics Europe, Korn has over 25 years of experience in AV technology, solutions, and products, Before that, he was Vice President Sales and Marketing Europe at Leyard Europe and Director and Vice President at Samsung Electronics. 

Pasquali says: “The in-store digital experience industry is growing and evolving rapidly, driven by technological innovation, shifting consumer expectations, and the increasing importance for brands to build differentiation in retail, through digital transformation.”

“It is an exciting time to lead a company like M-Cube, which is at the forefront of these changes. I look forward to working with our talented team as we strive to become the European leader in this space. I would like to thank HLD, President Manlio Romanelli and other funding partners for their trust and commitment to the success of M-Cube” 

Korn comments: “I am really thrilled to join M-Cube because of their forward thinking approach to create unique Digital Instore Solutions and projects which truly make a difference for their customers. The opportunity to work with them, using creative approaches, focus on collaboration and impactful digital solutions, is incredibly exciting.  I'm eager to contribute with my AV industry experience and skills and I want to grow alongside a talented and inspiring team.” 

Manlio Romanelli, who will continue to hold the role of Executive at M-Cube Group, says: “Bringing in top tier leadership talent is a crucial step in our mission to become the number one European company in the in-store digital engagement sector. Gianluca and Markus bring outstanding expertise and strategic vision, and I am confident they will propel M-Cube to new heights.” 

Marco Bernardi, Partner and Head of Italy at European investment group, HLD, comments: “We are proud to welcome a manager such as Gianluca who is bringing an outstanding experience and a clear track-record of business transformation and expansion. We believe Gianluca will significantly contribute to the future M-cube developments leveraging his consulting and corporate expertise which blends a strong consumer retail, digital technology and operations know how.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.