M-Cube rustles up bespoke digital signage for new flagship Dolce&Gabbana store in Diriyah, Saudi Arabia

M-Cube has designed the digital customer experience for the Dolce&Gabbana flagship store in Diriyah, Saudi Arabia.

This plays a key role in Bujairi Terrace, a high end shopping destination developed under Saudi Arabia's Vision 2030 programme. It is the largest Dolce&Gabbana boutique in the Gulf region.

The store delivers an immersive experience, featuring exclusive fashion collections, jewellery, fragrances, and a dedicated Dolce&Gabbana Café, the first of its kind in the area. M-Cube designed, engineered, and installed custom LED solutions.

The circular design presented a unique challenge, requiring custom engineered digital solutions that complemented its curved architecture while maintaining the refined aesthetic. Every element is connected to a real-time content management system, enabling Dolce&Gabbana to adapt its digital messaging dynamically. 

Luca Violato, Stores & Properties at Dolce&Gabbana, comments: "M-Cube engineered, supplied, and installed all LED walls in our Diriyah boutique. Their team also managed the complex logistics of Saudi Arabia with great efficiency. They were highly proactive, ensuring smooth execution despite the challenges of last minute modifications."

Leonardo Comelli, Business Director at M-Cube Italia, says: “By overseeing the entire digital customer experience design in luxury from concept to execution, M-Cube helped Dolce&Gabbana create an innovative and immersive shopping environment.”

“The result is a boutique where digital technology enhances the brand’s presence while maintaining its luxurious atmosphere. This strong partnership ensured that every aspect of the digital customer experience design aligned perfectly with the boutique’s sophisticated identity.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.