Nexus Rental picks Peak as artificial intelligence partner as it pursues 'Powered by Tech, Delivered by People' strategy

Nexus Rental, a provider of vehicle rental services, has partnered with Peak, an AI platform for business decision intelligence.

Managing a fleet of 22,000 vehicles, Nexus Rental was undergoing a significant tech transformation to embrace new ways of working that are 'Powered by Tech, Delivered by People'. The organisation, whose ambitions include global expansion and entering new markets, needed to overhaul its legacy technology to enable these plans to happen.

To address these challenges, it selected Peak’s AI powered pricing and quote automation solution. Peter Ennis, CTO at Nexus Rental, comments: “I was very confident from the first time I met the team at Peak. The speed at which its solution delivers value far outpaces building an in-house team. In addition, its willingness to customise solutions, as well as its technical expertise, are unmatched.”

Nexus Rental had several objectives, including the upgrade of its internal data science and engineering capabilities, dependent on a single basic rental allocation model, hugely underutilising the power of data in fleet management. The leadership team also had to showcase its AI capabilities to investors. 

A Peak spokesperson says: “We’re thrilled to partner with Nexus Rental on its journey to become a tech led business and expand internationally. Nexus Rental has huge business potential through unlocking its data, delivering faster, smarter decisions at scale. This collaboration shows the transformative impact AI can have on industries like vehicle rental, and we’re looking forward to supporting Nexus in achieving its ambitious goals.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.