Eurocell overhauls and boosts inventory management process by deploying Peak AI powered solution

Eurocell, a UK manufacturer, distributor, and recycler of UPVC window, door, conservatory, and roofline systems, says it has overhauled and optimised its inventory management through its partnership with Peak. Using artificial intelligence, it has streamlined inventory management across its network of over 220 branches.

With a diverse product range spanning traded, manufactured, and made to order goods, Eurocell faced the challenge of balancing inventory levels across its nationwide network of over 220 branches.

Peak AI’s Inventory AI solution was deployed to address these challenges. Harnessing real-time inventory tracking and AI powered demand forecasting, Peak’s algorithms provided dynamic restocking targets tailored to Eurocell’s operational needs.

These targets were integrated into Eurocell’s ERP system, and have enabled optimised stock levels across the entire branch network, enhanced visibility of inventory for branch managers and accurate demand signals for better forecasting and recommendations. 

Kevin Sherwood, Head of Planning and Customer Service at Eurocell, says: “Partnering with Peak has revolutionised how we manage inventory.”

“The insights provided by its AI powered solutions have enabled us to achieve a delicate balance between ensuring availability while minimising excess stock. The benefits to our operations and, more importantly, to our customers, are significant. Our team now has the real-time information we need to make informed, long-term decisions.”

Richard Potter, CEO at Peak, says: “As a long standing Peak customer, Eurocell continues to explore innovative solutions across inventory management and customer intelligence.”

“By investing in advanced AI practices, Eurocell is poised for sustained growth, setting a benchmark for operational excellence and customer-focused innovation in the manufacturing and distribution sector. It’s great to see the benefits our solutions can deliver to them.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

As AI sees increasing adoption in the retail space, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners willl be announced at an evening event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

FAQs

Is there a fee to enter the awards?: No, it is free of charge.

Can I enter across multiple categories: Yes.

Do I need to complete all the sections in the entry form? No, but the more information you provide, the better chance you have of producing a successful submission.

Is there a certain timeframe for nominated projects, initiatives etc? Yes, nominated projects, initiatives etc should have been completed (or substantially completed) during the last 12 months.

Who has visibility of our completed entry form and what information will be public should we win or be shortlisted? Only our Editor, Scott Thompson, and judging panel will view submissions. The information provided in the summary section of the entry form will be made public.

Do you only accept entries from UK-based companies? No, we accept entries from all parts of the world.

What is the shortlists process? Shortlists will be announced in April 2025, then shortlisted entries will be sent to our independent judging panel who will decide upon the winners and highly commended submissions. Shortlisted companies will be invited to attend an awards ceremony at The Barbican in Central London on Thursday, 3rd July 2o25.

Do winners and highly commended companies receive post-event coverage? Yes, post-event coverage includes articles on our website and also an in-depth awards review in our printed magazine. There is also the opportunity for a company profile type piece to be published on our site and within our magazine.

When is the deadline for 2025 submissions? Friday, 23rd May 2025.

When will the 2025 winners be revealed? Winners will be announced at an event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception, followed by a three course meal, awards ceremony, and after party featuring DJ until midnight.

Who will be judging submissions? Details of our 2025 judging panel will be announced in the near future.