Burger King UK promises free fast food as it preps new flagship restaurant on The Strand in London

Burger King UK will be opening its new flagship restaurant on London’s Strand on 14th April and will be giving away 1,000 free burgers to celebrate.

This is Burger King UK’s first opening in the capital’s city centre for years, with opening hours of 8am – 11pm every day, The former Topshop on the Strand (which closed three years ago) is being taken over by a five-storey location with room for more than 100 customers..

You will have to be quick if you want to get your hands on the free treats. The deal is first come first served on the 14th. To get in on the action, you will need to order a Whopper or Plant Based Whopper at a kiosk to get the burger free of charge.

Also, the 100th customer who orders at the restaurant on 14th April will win a year’s supply of Burger King. Limited edition Burger King UK tote bags will also be given out to mark the opening, including a leaflet with exclusive offers available on the company's app – but once again you will have to be quick as there are only 250 available. 

Arlene Pallares, Operations Manager at Burger King UK,  Strand, says: “It’s no secret that the Strand restaurant is one of our biggest and boldest across the whole country, and it’s an amazing feeling to finally open up in such an iconic part of the city. We really believe that this restaurant will become a go to for hungry customers, whether they work nearby or they’re just visiting for the day. Me and the team can’t wait for burger lovers to set foot in here for the first time.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.