Delivery orders placed via Burger King UK app to tap same tech and courier network that powers Uber Eats

Uber Direct, Uber’s white label delivery solution, has announced an exclusive partnership with Burger King UK, to provide its customers with rapid deliveries through the fast food chain’s app.

The app also rewards customers with exclusive delivery deals and the opportunity to earn loyalty points with each order.

Delivery orders placed through the Burger King UK app will leverage the same technology and courier network that powers Uber Eats. Uber’s technology provides customers with real-time tracking from their local restaurant to their delivery address and 24/7 customer support for orders, should they need it.

The first phase of the roll-out has begun, with full deployment expected across the Burger King UK estate by the end of the year.

Timothy Love, Director of Digital at Burger King UK, says: “This partnership will play a crucial role in our ambitions to grow the platform. We plan to expand our white label delivery base and give customers a great Burger King experience when they order directly through our app, where they will find exclusive incentives, rewards and special offers.”

“Our focus is to provide the best customer experience for those who order via our app and Uber Direct is the standout white label delivery service that will allow us to do just that.”

Caroline Varga, Head of Uber Direct UK & Ireland, says: “It’s an exciting time for Burger King UK and we are proud to be providing the best possible delivery service to its customers by offering speed and convenience.”

“It is incredibly promising to see that the partnership has already resulted in more delivery orders being placed directly through the Burger King UK app. We look forward to helping Burger King UK realise its ambitions as we roll-out our technology and network to more branches over the coming months.”

2024 RTIH INNOVATION AWARDS

On demand delivery is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.