Mattel taps Google Cloud analytics and AI capabilities to unleash the power of its customer data

Google Cloud has released results from its partnership with Mattel.

The toy and family entertainment company says it is now synthesising millions of consumer touchpoints in real-time to enhance data driven product innovation and insights and hyper-personalise its engagement with its global fanbase. 

Joseph Vinhais, SVP Quality Safety & Sustainability at Mattel, says: "With Google Cloud, we've unleashed the power of our customer data, transforming millions of interactions - from social media buzz to direct customer feedback - into actionable insights, and, forging greater connections with our fans." 

Matt Renner, President, Global Revenue at Google Cloud, says: “Mattel’s dedication to fostering connections with its global audience is inspiring. By harnessing the power of Google Cloud’s advanced analytics and AI capabilities, Mattel is not just listening to its customers; it's also anticipating their needs, translating feedback into tangible product enhancements and personalised experiences.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.