New Nespresso flagship boutique in London's Covent Garden showcases firm's vision for future of retail

Nespresso has opened its London flagship location in Covent Garden.

Located at 34 Henrietta Street, spanning 1,345 sq ft, overlooking Covent Garden’s West Piazza, this offers several spaces to move through; a ‘Taste and Discover’ bar area offers customers the opportunity to explore their own unique coffee preferences with curated recipes, tasting masterclasses, and sampling of the latest innovations, including the new summer iced coffee collection.

A dedicated personalisation area offers bespoke travel mug engravings and gift wrapping.

Nespresso worked with British designer Vicky Charles, Founder of Charles & Co, to amplify the historic interior while adding a modern twist. This includes British made furniture; a custom U-shaped banquette by George Smith, and a four metre wide floral chandelier by Cox London echoing the organic beauty of the coffee plant and celebrating Covent Garden’s heritage as a flower market.

As a certified B Corporation, Nespresso offers visitors a dedicated space in the boutique for coffee pod recycling and conversations with specialists about the sustainability and ethical sourcing behind each pod.

Anna Lundstrom, CEO of Nespresso UK&I, says: “Our flagship boutique in Covent Garden showcases Nespresso’s vision for the future of retail - a welcoming space in the heart of London’s vibrant cultural landscape.”

“The boutique experience blends timeless elegance with modern innovation, offering coffee lovers the opportunity to immerse themselves in the Nespresso brand, enjoy unforgettable coffee experiences and discover more about their individual coffee tastes — all with the guidance of our passionate and knowledgeable team.”

Charles says: "Our vision for the Covent Garden boutique was to celebrate the building’s architectural heritage while crafting a warm, welcoming space, and I’m so excited for everyone to finally experience it.”

“The boutique aims to be an invitation to step into a space where every detail offers a new opportunity to discover and explore coffee, your way. From the soft textures of handcrafted seating to the gentle glow of ambient lighting, visitors can fully immerse themselves in an environment that feels both inspiring and comforting, making every moment inside truly special."

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.