Lovehoney lays claim to a first as retailer embeds NHS healthcare via Evaro digital health platform

Lovehoney, an online retailer specialising in adult sex toys and lingerie, has embedded NHS healthcare for its customers via Evaro's AI powered digital health platform. 

The new service, called Lovehoney Prescriptions, is available to its UK users as of today and means it becomes the first retailer to offer a fully online NHS funded contraception service - free of charge, with no need to visit a pharmacy or GP in person.

The entire process can be completed digitally, including medical assessment, a phone consultation-based on clinical assessment, and smartphone enabled blood pressure monitoring, with delivery to your door in 24–48 hours.

Evaro's platform, which serves over 750,000 patients, will manage all aspects of prescription fulfillment and delivery.

"Sexual health and wellness shouldn't be hindered by healthcare access barriers," says Dr. Thuria Wenbar, CEO and Co-founder at Evaro. "This partnership shows how technology can bridge the gap between consumer brands and healthcare provision - making access to NHS and private prescriptions closer to an online banking type of experience. By enabling trusted brands like Lovehoney to offer regulated healthcare services, we can also go beyond solving the access problem and actually build the infrastructure for the future of healthcare delivery.”

"Our mission has always been to blend pleasure with education, creating a safe space for sexual wellness and knowledge to flourish,” says James Rose, Lovehoney Director for UK, Ireland & North America at Lovehoney.

"With hundreds of thousands of community members already trusting us for intimate health advice, adding NHS integrated healthcare services through Evaro is a natural evolution. This partnership brings together our expertise in sexual wellness education with regulated healthcare access, helping our users take control of their sexual health in the same trusted, safe, discreet environment they already know."

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.