Just Eat announces rapid delivery partnership with sexual happiness online retailer Lovehoney

Just Eat is partnering with Lovehoney, an online retailer specialising in adult sex toys and lingerie, to offer its products to consumers as part of the former’s move into self-care.

The collaboration will kick off in the United Kingdom (Just Eat), Austria (Lieferando) and Denmark (Just Eat) through different local retailers in each market. 

Lovehoney, whose tagline is "the sexual happiness people”, will offer a variety of top selling products, including the Womanizer, We-Vibe, ROMP and Fifty Shades of Grey ranges.

Exclusive offers and discounts will be available to consumers across key moments such as Halloween, Black Friday and Christmas, and will include free gifts on orders over €50 (or equivalent) from launch, while stocks last.

Orders will be delivered discreetly through Just Eat’s delivery network, with 18+ age verification measures in place. 

“Bringing everyday convenience to consumers spans every aspect of our lives, and this partnership with Lovehoney Group is testament to that,” says Guido Fambach, EVP Sales at Just Eat Takeaway.com.

“Self-care is becoming more important to consumers, and we are delighted to service our customers with the expansion of our assortment into the category. As we look forward, we will continue to focus on partnerships that make it easier for our consumers to seamlessly incorporate the products they know and love into their daily lives.”

“This collaboration with Just Eat Takeaway.com is a significant milestone for us as we continue our mission to make sexual wellness products more accessible,” says Johannes Plettenberg, CEO at Lovehoney Group

“Sexual wellness is an important part of self-care, wellbeing, and overall health. By partnering with a leader in on-demand delivery, we're breaking new ground in how consumers can access our products, ensuring they can incorporate sexual wellbeing into their daily lives with ease and discretion.”

The partnership will be rolled out to more markets in the next few weeks.

2024 RTIH INNOVATION AWARDS

Rapid delivery is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.