Lovehoney receives Queen’s Award for Enterprise for global growth

UK-based online adult retailer Lovehoney has bagged The Queen’s Award for Enterprise for its growth in overseas sales over the last six years.

Since 2015, said sales have grown from £12 million to £56 million.

The award allows Lovehoney to use the Queen’s Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.

Introducing the new Lovehoney Mindful Lingerie range 🌱

We’ve explored recycled seamfree fabrics, renewed lace and regenerated nylon to design lingerie using materials that would otherwise end up in landfill or our oceans...#LHMindful pic.twitter.com/aykYmSvCkm
— Lovehoney (@Lovehoney) April 20, 2021

Debbie Bond, Lovehoney’s Chief Commercial Officer, says: “Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world’s leading sexual wellness brand.”

“Royal patronage will help us to create more jobs at our Bath headquarters and in our international offices and spread the sexual happiness message globally.”

She adds: “Royal approval shows again how mainstream shoppers and retail outlets are embracing sexual wellness products as never before and appreciating their importance in improving overall well-being.”

“It’s a particularly important message as we come out of lockdown after a stressful year living with the pandemic.”

In addition to the UK, Lovehoney has eight other websites, including the US, Australia, France, Germany, Spain, EU, Canada and New Zealand. It has a global customer base of 2.2 million people.

The venture says that global expansion was boosted by winning the official licence to make all official Fifty Shades of Grey pleasure products.

It has created several ranges with E L James, author of the trilogy, including new collections to celebrate the books’ 10th birthday this year.