Bambuser teams with Alibaba Cloud to expand its live video shopping solutions to Chinese market

Video commerce company, Bambuser, has partnered with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group. The tie up sees Sweden-based Bambuser bringing its shoppable video solutions to the Chinese market.

Alibaba Cloud’s business customers will now be able to leverage its full suite of video commerce products, including Digital Clienteling, Live Video Shopping, Shoppable Videos, and Chat.

”As a leading cloud service provider, we aim to collaborate with Bambuser to foster retail business growth in China, the largest e-commerce landscape in the world. By leveraging Alibaba Cloud’s technological expertise and extensive local ecosystem, we are proactively innovating in video streaming and live shopping solutions to accelerate industry development,” says Esmie Wang, General Manager of EU Region, Alibaba Cloud Intelligence.

“At present, we are seeing a major change in how Chinese consumers shop online, with brands focusing more on selling directly to customers through their own channels, such as dedicated apps and mini-programmes. Our goal is to provide a platform that helps brands have more control and autonomy, while also addressing the specific needs of the Chinese e-commerce market,” comments Maryam Ghahremani, CEO at Bambuser.

2025 RTIH INNOVATION AWARDS

Live video shopping will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.