French sporting goods retailer Decathlon taps Bambuser tech as it expands Visio Store service

Decathlon has partnered with Bambuser to expand Visio Store, a service that allows customers to schedule appointments with sales associates via video conference to receive guidance in choosing their sports equipment.

After a period of testing in its e-bike category, Decathlon has expanded its video service to ten additional product categories, including fitness, mountaineering, and golf, exclusively for the French market. 

Customers can book appointments at decathlon.fr, directly from the product page or the dedicated service page. After email confirmation, the customer is connected with a human sales advisor, trained directly by the sports design teams to present and compare products and guide customers to those that best meet their needs.

Thanks to a showroom equipped with specialised cameras, advisors can zoom in on the technical and aesthetic features of products, providing detailed demonstrations. In the mountain world, the integration of an augmented reality headset allows users to visualise the footprint of products, such as camping tents, for a better understanding of their dimensions and functionality.

“Putting customers at the heart of our actions means first knowing how to listen to them. At the Decathlon Customer Relations Center, where the Visio Store project was born, we understood their main concern: the fear of making the wrong choice when purchasing a technical or investment product. Thanks to personalised video advice, they gain peace of mind in their purchase and enjoy a memorable experience,” says Christophe Leclerc, Manager of the Decathlon France Customer Relations Center.

“We’re proud to support Decathlon in elevating their customer experience through personalised, real-time engagement,” says Maryam Ghahremani, CEO at Bambuser. “Our technology helps bring their extensive product range to life, and make it easier for customers to connect with the right expertise and find exactly what they need.”

2025 RTIH INNOVATION AWARDS

Video commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.