Online retailer MandM enlists Valtech for launch of new AI powered mobile app experience

Valtech has partnered with MandM, a UK online fashion and sportswear retailer, to launch an AI centric mobile app.

Built for both iOS and Android, the app utilises Google Cloud and Contentstack technologies and will have: AI powered search and browsing for improved product discoverability; A framework using Google’s Flutter software for easy and efficient UI updates.

This also complements MandM’s Google Cloud strategy, laying the groundwork for deeper adoption of Google Cloud Platform services to support intelligent localisation, scalable customer experiences, and rapid expansion into European markets.

Tom Goode, Customer and E-commerce Director at MandM, says: “Valtech understood how best to transform our shopping experience and take our business to the next stage of growth. We’ve not only gained technological sophistication, but also new ways of working and thinking when it comes to product innovation and prioritisation. The outcome is a turning point for our brand and sets us on the right path for the future.”

Matt Hildon, Retail Portfolio Director at Valtech, says: “Customers have more choice than ever on how, where and when to shop. Retailers need to leap ahead of the competition, adopt a culture of innovation and drive loyalty in order to stay at the forefront of their customers’ minds.”

“MandM’s new app built on Contentstack and Google Cloud technologies shows the incredible results that can be achieved when a retailer acts upon these market dynamics and evolving customer needs. By integrating Google Cloud’s AI with data operations and front-end experiences, MandM’s offering will be primed for the modern customer and retail landscape. We’re excited for what’s to come as we continue our collaboration.”

Rukshana Karunaratne, VP Customer Success at Contentstack, says: “By leveraging Contentstack’s cutting-edge platform and flexible architecture, MandM’s content team has dramatically reduced the time needed for content updates - from days to minutes. This agility gives them an undisputed edge in the market, allowing them to deliver state-of-the-art digital experiences with speed and efficiency.”

Valtech and MandM plan to expand the app’s multilingual capabilities and refine its personalisation features, with the goal of further enhancing customer engagement and driving growth. New AI powered search and exclusive shopping functionalities will be introduced in the near future.  

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.