Fanatics notches up international sales record after PSG Champions League crushing win over Inter Milan

Fanatics reports that merchandise sales in the 12 hours following Paris Saint-Germain’s UEFA Champions League victory were the highest in company history for an individual team win outside of the USA.

In case you mised it, Inter Milan got spanked five-nil by PSG in what was absolutely not a game of two halves, Brian.

More PSG merchandise was sold in the 12 hours following the win than in the previous three months combined. Immediately after the final whistle fans from 70 countries visited the official PSG online store to buy merchandise.  

Sales on the official online PSG store peaked in the hour after the club lifted their first ever Champions League trophy. Sales between 11:00pm and midnight CET on Saturday 1st June spiked more than 4,200% compared to total sales from the entire previous day (Friday, 30th May).

HISTORY MADE 📸 pic.twitter.com/tjHbezI2vP

— Paris Saint-Germain (@PSG_English) May 31, 2025

Other highlights include:

• 80+ different Champions League Winners products made available on the official store within 45 seconds of the final whistle.

• The best selling item on the official store following the win was the Special Edition Collector's Jersey.

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.