Gorillas teams with Paris Saint-Germain for first global sport sponsorship deal

French football giant Paris Saint-Germain (PSG) and rapid delivery startup Gorillas have announced a multi-year partnership agreement.

This will see Gorillas become PSG’s grocery and delivery partner.

The former’s brand will be present at the later’s Parc des Princes all year round, and the pair will offer “engaging content with a roster of world class sports talent and unique experiences to their communities”.

The partnership will kick off on Saturday, November 20th, with a game between FC Nantes and Paris Saint-Germain.

Paris Saint-Germain is pleased to welcome 𝗚𝗼𝗿𝗶𝗹𝗹𝗮𝘀 as a premium partner this season. @gorillasapp_fr #GorillasApp #FasterThanYou #ICICESTPARIS #WEAREPARIS pic.twitter.com/sj9CifGmxU
— Paris Saint-Germain (@PSG_English) November 18, 2021

Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, says: “We are delighted to welcome Gorillas to the Paris Saint-Germain partner family.”

“Both of our respective brands have developed a strong lifestyle footprint with the aim of positively impacting the experiences of our communities and audiences. We are looking forward to working closely with Gorillas and innovating together at a fast pace.”

Ugur Samut, Co-founder and Chairman of the Board at Gorillas, comments: "It is a great honour for our first global sport sponsorship to support one of the most successful football teams in Europe with whom we share many key values such as boldness, authenticity and team spirit.”

“Gorillas’ brand DNA is at the intersection of sport and lifestyle, making this partnership with a true love brand like Paris Saint-Germain an incredible fit.”

Getir and Spurs

In the UK, Turkish rapid grocery delivery startup Getir recently announced a three-year sponsorship deal with Premier League football club Tottenham Hotspur.

“It is our great pleasure to support and stand by the side of sports and athletes, we will continue to respect and value them. It’s great to now be able to deliver this in the UK, with our first football club partnership with Tottenham Hotspur,” said Turancan Salur, General Manager at Getir UK.

“We have worked hard to deliver groceries in minutes, and much like on the pitch where every second counts, we are focused on delivering state-of-the-art tech and creating unique experiences for fans.”

“We have seen great appetite for our online grocery delivery service, and we know that people crave convenience, but we also give time back so customers can enjoy doing the things they love, things like watching Premier League football.”

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