Casino Group agrees Gorillas rapid delivery tie up

Casino Group and Gorillas have announced a quick commerce partnership focused on the French market.

The former has been boosting its online presence by tapping Ocado Group’s fulfilment platform, while its Monoprix supermarket arm works with Amazon.

This new partnership, which will see Casino buying a "symbolic" stake in Gorillas, will give Gorillas access to Casino’s national brands products, and also to Monoprix’s private label products.

These will be available through Gorillas’ app and delivered within 10 minutes to customers in Paris, Lille, Bordeaux, Lyon and Nice.

Acceleration of Quick Commerce continues. First Tesco. Now in France @CasinoGroup and @gorillasapp_fr announce the signing of strategic partnership. New era of convenience retail is rapidly dawning.https://t.co/1Ji9RBNFEv

— Malcolm Pinkerton (@MGQPinkerton) November 6, 2021

Gorillas will also undertake packing and fast delivery of orders purchased on Monoprix and Franprix online platforms from its French micro-fulfilment stores.

“This cooperation is particularly exciting: by forging an exclusive partnership and acquiring a stake in Gorillas, the leader in quick commerce, Casino Group is once again strengthening its omnichannel distribution strategy, while also continuing to serve better the needs of its customers,” says Jean-Charles NAOURI, CEO at Casino Group.

Kağan SÜMER, Founder and CEO at Gorillas, says: “Since beginning operations across France, we’ve observed an incredibly positive response from French consumers which underscores the high market potential that lies ahead of us.”

“I’m thrilled to announce such a positive alliance with one of the most loved brands in France, and I’m convinced that this is a fundamental milestone for both our companies which will bring unprecedented value to our communities by providing them immediate access to essential needs”.

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