British brand Kurt Geiger goes live with NewStore unified commerce platform across 70+ stores in UK and US

NewStore reports that Kurt Geiger is now live on its Omnichannel PoS solution across more than 70 owned stores, outlets, and airport locations in the United Kingdom and the United States.

The roll-out spans the Kurt Geiger and Carvela brands, with the retailer replacing three legacy in-store systems with a mobile-based solution.

Store associates now have the ability to complete transactions and deliver seamless omnichannel experiences, including endless aisle, ship-to-store, and buy online pickup in-store and buy online return in-store, using only an iPhone or iPad.

“As we expand globally, it’s essential to have a retail platform that meets the needs of today’s shoppers and supports our long-term growth. Our previous systems simply weren’t built for that,” says Gareth Rees-John, Chief Digital Officer at Kurt Geiger. “With NewStore, we’ve moved to a more agile, digitally native Point of Sale that allows us to innovate faster, empower our store teams, and stay ahead of the latest industry trends.”

The implementation also supports Kurt Geiger’s growing footprint in the US. Two years after entering the market as an e-commerce pureplay, it has now opened multiple bricks and mortar locations, all of which were powered by the NewStore platform from day one.

“With multiple brands and store formats across two regions, Kurt Geiger’s roll-out is a great example of how the NewStore platform makes it simple for retailers to scale their business globally while maintaining a consistent brand experience," says Michael DeSimone, CEO at NewStore. “By consolidating systems and standardising operations, they now have the agility to grow faster, adapt quicker, and serve customers more consistently no matter where they shop.”

As part of the next launch phase, Kurt Geiger will extend the NewStore platform to its two concession stores within Harrods and Selfridges in London. The project was supported by AbsoluteLabs, a NewStore certified systems integrator that facilitated the implementation and built custom integrations to support the specific needs of each brand and store format.

"This was a transformative project, and it was only possible because of the strong partnership between Kurt Geiger, NewStore, and our team,” says Simon Suarez, Director, Enterprise Architecture at AbsoluteLabs. “We’re excited to see how this foundation continues to support the brand’s next growth phase.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.