Including Quorso, Koddi, NewStore, and Datitude: April's biggest retail technology plays at a glance

RTIH rounds up the stand out retail systems deals, deployments and pilots from April, including Tesco, GS1 UK, Circle K, RELEX Solutions, Woolworths Group, eBay, Checkout.com, Gopuff, Crew Clothing Company, Foot Locker, Ometria, Nedap, HEMA, WHSmith North America, Aptos, and Southern Co-op.

Tesco

As part of an expanded pilot, Tesco is trialling QR codes powered by GS1 in a small number of stores.

This replaces traditional barcodes on 12 own brand meat and produce lines in a small number of locations across southern England.

Developed in collaboration with GS1 UK and ten supplier partners, the initiative is primarily focused on capturing use by dates and batch numbers.

This is pitched as the first trial of its kind and scale by a UK supermarket. The focus here is on core operational data and laying the foundation for future use cases, such as linking to allergen information, sourcing and sustainability credentials, and recycling guidance.

“While it’s still early days, we’re already seeing the benefits of connecting our products to dynamic digital information that will help customers to know more about the products on our shelves,” says Isabela De Pedro, Supply Chain Development & Change Director at Tesco.

”As well as improving the customer experience and unlocking new supply chain value, we are testing how QR codes can help Tesco with issues including traceability, compliance, sustainability and shelf-edge communication.” 

Iain Walker, Director of Industry Engagement at GS1 UK, says: “This trial is a clear signal that the retail industry is entering a new chapter. QR codes powered by GS1 allow brands and retailers to share richer, more trusted information - at the Point of Sale, at home, or anywhere in between. Tesco is helping to lead the way, demonstrating how digital product identity can unlock both commercial and consumer value.”

Morrisons

UK grocery giant Morrisons has selected NCR Voyix to provide its stores with PoS solutions powered by the NCR Voyix Commerce Platform.

It is expanding an existing partnership by rolling out this new technology at over 13,000 checkout lanes across nearly 500 stores in a five-year contract.

As part of the deal, Morrisons' refreshed software-as-a-service (SaaS) technology stack will be supported by NCR Voyix Edge, enabling it to deploy new features and software updates. This will provide it with real-time, actionable, and predictive insights.

The new software will continue to be supported by the NCR Voyix Managed Service.

"We are very pleased to have chosen NCR Voyix as our commerce solutions and services partner to help us further improve our retail technology as we seek to operate with greater agility and efficiency for the benefit of our customers now and well into the future," says Martin Dawson, Group Retail Director of Morrisons.

Gopuff

Koddi has announced a partnership with Gopuff which aims to enhance the instant commerce company’s ads platform with incrementality tools.

These enable advertisers to understand and measure the incremental impact of their Gopuff Ads campaigns beyond what would be possible organically.

“We’re building solutions that put control and power back into brands’ hands - and the new incrementality tools we developed with Koddi are a perfect example of that," says Michael Peroutka, Head of Ads & Partnerships at Gopuff. “With reliable tools for measuring incremental revenue from ads, our partners can run more effective and impactful campaigns."

Circle K

Circle K is deploying Quorso Intelligent Management Platform technology across 12 European countries in 11 different languages.

“We are thrilled to be collaborating with Circle K to bring simpler, more effective operations to their teams," says Julian Mills, CEO at Quorso. “Our partnership with them has broadened our ability to work on an international scale and localise the Quorso platform for users across many countries.”

Finn Legaard Kopart, Head of Operations Excellence Europe at Circle K, says: “Quorso’s store first approach, utilising data to support personalised actions, has received overwhelming support from our Store and Sales Market Managers."

"We’ve initially started on improving sales and cutting waste in our stores but are really excited by the flexibility to target every aspect of operations. Quorso will enable our ‘Fast, Friendly, and Customer Ready’ strategy by allowing our store teams to spend more time with customers and on the sales floor, knowing they are focusing on actions that will drive the most value.”

AllSaints

AllSaints has gone live with NewStore technology in the UK.

In a LinkedIn post, Simeon Wynn, Director, Partner Enablement at NewStore, said: “As an incredibly fashionable individual (sat here in one of my ten plus plain white t-shirts), this is a really cool one to see, and such a great brand to be partnered with."

He added: “In 2023, we worked with the iconic British fashion retailer to launch the AllSaints shopping app. Now, their digital transformation continues with the roll-out of our unified commerce platform. With ten plus locations live (and more coming online each week), AllSaints is redefining its in-store experience - seamlessly connecting mobile, digital, and physical retail. Excited to see the global roll-out across 200+ stores coming soon."

Crew Clothing Company

Crew Clothing Company has selected Datitude as its core data partner. 

This forms part of its multi-year strategic IT transformation project; replacing legacy technology with a range of systems and applications. This includes Origin (product platform) and Archean (stock management) from Retail247, BigCommerce (e-commerce) and PMC’s Graphene (store PoS).

The partnership will see Datitude’s platform being deployed as the middleware to integrate data, automate data flows and manage data storage across its core systems. The platform will also power complete, accurate and up-to-date data feeds from all channels to Workday

Financials to enable better, business wide reporting and insights.

Richard Surman, IT Director at Crew Clothing Company, says: “Datitude has a strong reputation in the retail industry for its data expertise, client relationships and project delivery. Having worked with Datitude at a previous company, I know they can be trusted to deliver against our requirements.” 

eBay

eBay has announced a partnership with digital payments platform Checkout.com.

Avritti Khandurie Mittal, VP & General Manager of Global Payments and Financial Services at eBay, says: “eBay operates at a significant global scale, and our customers value speed, convenience, and safety while shopping on our marketplace.”

“Our strategic partnership with Checkout.com enables us to continue delivering fast, reliable, and frictionless payments experiences to millions of customers globally. The addition of Checkout.com to our partnership ecosystem highlights our continued commitment toward accelerating customer and business growth through uniquely eBay payments and financial services.”

Foot Locker

Foot Locker has chosen Ometria as its new customer data platform (CDP).

“We are thrilled to work with Ometria as our customer data platform to unify our customer data we’re gathering through programmes like our enhanced FLX Rewards loyalty programme to unlock deeper, more meaningful connections with our customers,” says Stephanie Bleymaier, Vice President, Loyalty & CRM at Foot Locker.

“Ometria’s advanced data capabilities, innovative vision, and ability to deliver real-time, actionable insights to our marketing team will empower us to drive more personalised experiences with our customers.” 

“We’re thrilled to support Foot Locker - a brand that truly understands the impact of data-driven personalisation. Our mission is to help retailers turn customer data into marketing experiences as personal and seamless as shopping in-store. We’re proud to support Foot Locker’s journey in leveraging our CDP to gain deeper customer insights and deliver meaningful, relevant experiences that drive engagement and long-term loyalty,” says Djalal Lougouev, President and Co-Founder at Ometria.

Woolworths Group

RELEX is to partner with Woolworths Group to implement its Replenishment solution in all distribution centres and 1,400 stores in Australia and New Zealand for the retailer.  

Stefano Scandelli, General Manager, Consumer Goods and Production Business Unit and Senior Vice President, Sales EMEA & APAC at RELEX, says: “We’re proud to partner with Woolworths Group in supporting and modernising their replenishment capabilities. Our platform can handle even the largest data sets overnight, streamlining operations and providing cross-company visibility into inventory and sales.” 

Woolworths Group Director of Group Replenishment Justin Henderson comments: “We identified an opportunity to modernise our existing replenishment platform to support maximising product availability for customers, optimising cost and forging stronger supplier collaboration.”

“By partnering with RELEX we expect to see improved visibility across the Group which will ensure that our team and partners can focus their time building greater consistency with their supply and demand plans across our businesses. This will ultimately help improve product availability for customers in store and online.”

HEMA

Nedap is implementing its iD Cloud RFID platform across more than 740 HEMA stores in the Netherlands, Belgium, and France. Customers will be able to see exactly how many of their favourite items are available in a store via the app or website. Staff will also be able to track inventory faster and more accurately.

All HEMA stores in the Netherlands, Belgium, Luxembourg, France, Germany, and Austria will be live with the RFID solution by mid-2026.

"This partnership is special: two Dutch companies with a rich history, innovative spirit, and strong customer focus are joining forces," says Hilbert Dijkstra, General Manager iD Cloud at Nedap. "We are proud to support HEMA on their RFID journey and look forward to the results we will achieve together."

WHSmith North America

WHSmith North America has gone live with multiple SaaS-based solutions from Aptos to support improved inventory performance and data driven decision-making across its retail network.

As part of this initiative, WHSmith North America upgraded to the latest versions of Aptos’ Merchandising, Warehouse Management and Sales Audit solutions - and transitioned from on-premises to a cloud-based SaaS model. Additionally, it deployed Aptos Analytics to gain a comprehensive view of its enterprise wide data.

WHSmith is a travel retailer with more than 1,700 stores across 30 countries. In 2018, WHSmith acquired InMotion, the largest airport-based technology retailer in North America, and in 2019, it bought Marshall Retail Group (MRG), an American specialty retailer in the airport and casino resort marketplace. WHSmith North America, incorporating MRG and InMotion, now operates 340+ specialty retail stores located in airports and resorts across North America.

Southern Co-op

Southern Co-op is leveraging WasteInsight from Retail Insight.

Southern Co-op is a regional co-operative with 195 stores in the South of England. It identified the need to optimise markdown processes to cut the volume of food going to landfill while also improving sell-through rates (STRs) on reduced to clear (RTC) produce.  

Southern Co-op was already implementing markdowns on fresh and ambient goods to reduce food waste from its store estate. However, this relied on traditional fixed price markdowns based on time of day, which did not account for factors like volume, weather, or intra-day sales profiles. It resulted in imbalances in STRs of short-life, RTC items, which in turn impacted customer availability, waste levels, and profitability.

It implemented the WasteInsight offering, tapping the solution’s dynamic markdown feature. The product uses cognitive driven technology to analyse a wide range of data points - from product type to seasonality - enabling grocers to calculate a product’s optimal discount price and markdown time to reduce waste while maximising STRs and minimising loss. 

By standardising and automating markdown processes, the solution now gives Southern Co-op more visibility into the impact of markdown decisions, allowing it to analyse and optimise markdowns. It also meant the retailer could track store compliance, ensuring markdowns were being carried out on time and to the correct price.

Morrisons

YOOBIC has been selected by Morrisons to power task management and communication across all the UK grocery giant’s stores nationwide for its employees.

As part of this roll-out, Morrisons will leverage YOOBIC’s all in one mobile platform to digitise store operations, streamline task execution, and improve real-time communication among frontline teams.

The platform will play a central role in driving operational efficiency and enhancing performance across Morrisons' store network while providing store colleagues with the tools they need to succeed in a fast paced retail environment. 

“This is a landmark partnership for us and a strong validation of our leadership in the grocery market,” said Fabrice Haiat, CEO and Co-Founder at YOOBIC. “Morrisons is a household name in UK retail, and we are honored to support their journey toward a more efficient, connected, agile, and empowered frontline workforce.”

“We’ve become the partner of choice for the world’s top grocery chains that want to improve efficiency in stores, powering top brands like Lidl, Carrefour, Food Lover’s Market, Pick n Pay. We are so proud to add Morrisons to that elite group.”

Currys

Omnichannel tech and electrical retailer Currys is implementing a range of new store technologies and safety programmes, which represent its largest ever investment programme in this space, alongside a Safety Week for store colleagues across the UK.

These include upgraded specification public display monitors in high risk stores, trialling and rolling out new approaches to product security, investment in intelligence collection and analysis, and increased spend on guarding and surveillance.  

In partnership with VoCoVo, colleague headsets are currently being trialled across selected stores and rolled out to all locations by the end of May. Feedback so far has been positive, with colleagues noting that being able to instantly talk to their peers across large stores makes them feel safer, especially when confronted with shoplifters.  

It is also improving in-store experience for customers, who can request assistance by clicking a button at the store front that notifies the shop floor team via their headsets.  

Currys is teaming with Auror to introduce crime reporting software. The platform speeds up and improves the accuracy of crime reporting, with the aim of driving focus on repeat offenders to prevent crime and reduce loss.