Woolworths Group in talks to acquire assets of micro-fulfilment centres firm Takeoff Technologies for $2.5 million

Woolworths Group is working on a deal to acquire Takeoff Technologies’ assets for $2.5 million.

The provider of e-grocery fulfilment solutions filed for Chapter 11 earlier this year with a plan to seek buyers for some or all of its assets.

The Woolworths Group news was broken on LinkedIn by Brittain Ladd, a supply chain consultant and former Amazon executive, who cited unnamed sources.

Ladd commented: “There are still details being worked out. Note: Woolworths DID NOT buy the company Takeoff Technologies - they only acquired its assets. Takeoff Technologies is effectively out of business.”

He added: “I'm not surprised that the Woolworths Group was the winning bidder as they plan on continuing to utilise Takeoff’s micro-fulfilment centres to fulfll online grocery orders.”

“From a long-term strategy perspective, I recommend that Woolworths (and other Takeoff customers) assess systems from Attabotics, AutoStore, and Brightpick to name a few.”

“I know this hasn't been easy for the executives and associates at Takeoff Technologies. I truly wish everyone from the company the best.”

Woolworths Group in talks to acquire assets of micro-fulfilment centres firm Takeoff Technologies for $2.5 million

He concluded: “I strongly encourage companies looking for robotics, software, automation and engineering talent to reach out to the former employees of Takeoff and interview them.”

Takeoff and Woolworths Group did not respond to our request for comment

2024 RTIH INNOVATION AWARDS

Supply chain technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.