Boardriders teams with NewStore to advance digital strategy with launch of Quiksilver shopping app

Unified commerce platform, NewStore, and Boardriders, an action sports and lifestyle company, have  announced the launch of a Quiksilver shopping app.

This is now available on iOS and Android across France, Germany, Italy, the Netherlands, Spain, Switzerland, and the United Kingdom.

"We’ve experienced incredible results since launching the ROXY app with NewStore, and the early success we’ve seen with Quiksilver has already proven the value of this continued partnership," says Nur Ghossien Martin, IT D2C Director at Boardriders.

"The rapid ROI speaks to how well these apps resonate with our customers, while the advanced features enhance their shopping experience. NewStore will continue to be a key partner as we advance our digital strategy."

“Shopping apps are a critical part of the omnichannel journey, bridging the gap between digital and physical retail to drive business results. The success of the Quiksilver app validates this and underscores the unmatched time to value of our platform,” says Michael DeSimone, CEO at NewStore.

“Taking friction out of the shopping experience is at the core of what we do, and enabling retailers to adopt new capabilities at their own pace is a huge part of that. With NewStore, Boardriders can continue to deliver exceptional experiences across its portfolio of brands.” 

2025 RTIH INNOVATION AWARDS

Mobile retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.