London calling as Scala shares latest retail technology solutions in newly opened dedicated showroom

Digital signage and integrated solutions specialist, Scala, officially opened its new 142 square metres showroom in Central London this week.

Located just a short walk from Angel underground station, the showroom will serve as a hub for technology demonstrations, partner meetings, and educational initiatives, all supporting Scala’s presence in the UK and across the wider European market.  

“Scala technology can be found across London; in iconic landmarks as well as transport hubs, banks and high end retailers, so it feels fitting and tremendous to be opening a dedicated showroom in the capital,” says Harry Horn, General Manager EMEA, Scala.

“This is a dedicated space where we can share our latest solutions and collaborate with our partners as we work together to create top customer service experiences. We hope that the hands-on interaction offered by the showroom will inspire clients and partners to consider how technology can be used creatively, efficiently and effectively across a variety of sectors to better serve customers and grow revenues.”

 In addition to displaying a variety of screen formats and Scala media players, the showroom features a variety of Scala solutions including:

• Digital menu boards support structured, programmatic content to deliver interactive, personalied digital experiences based on business data and customer context

• Lift and learn: Its assisted selling solution to promote product discovery and comparison to drive sales

• Gondola and end cap solutions - Integrated into existing shelving, a multi-screen solution creates a personalised shopping experience to gain shopper insight and create upsell opportunities.

• Pick and play - Using large format screens as well as QR code functionality this solution gives customers personalised experiences.

• Sentient signage - Executed over a variety of screen formats, customer movements and gestures, trigger relevant promotional messaging.

Analytic sensor solutions from Scala’s sister company Walkbase, will be available within the coming weeks as will a demonstration version of the recently announced hospitality solution Scala Quintet.

The London showroom is the latest in a series of dedicated experience spaces planned across Europe as part of Scala’s growth strategy for 2025 and beyond.

2025 RTIH INNOVATION AWARDS

Digital signage will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.