Scala sponsors 2024 RTIH Innovation Awards UK retailer category including Currys, Clarks and Tesco

The 2024 RTIH Innovation Awards Ceremony takes place this Thursday in Central London, with the event including a Most Innovative UK Retailer category sponsored by Scala.

Darren Cremins, Senior Sales Director - Retail Media and Connected Store, Scala, says: "The RTIH Innovation Awards recognise those retailers and vendors who are working hard to elevate the shopper experience as well as bring efficiencies across the industry.”

“Scala is very proud to be supporting the awards and we look forward to celebrating those nominees who are doing great work to grow opportunities for new creativity, insights, sustainability and customer engagement."

Most Innovative UK Retailer shortlist as follows:

Brompton Bicycles and BigCommerce

Brompton’s e-commerce platform lacked the flexibility needed to support its expansion. Website changes were difficult, and the system couldn’t scale during busy times.

Brompton moved to the BigCommerce platform and implemented a composable architecture with a tech stack that addressed its immediate omnichannel needs while providing flexibility for future changes.

Clarks and NewStore

In just over a year, Clarks underwent a global digital transformation, partnering with NewStore and AbsoluteLabs to implement a unified commerce platform across 512 stores in 13 countries.

The initiative included a new mobile PoS and omnichannel order management system, resulting in a seamless and consistent customer experience across channels. This modernisation was critical for Clarks, enabling the brand to replace legacy systems, streamline operations, and improve associate efficiency.

Currys

Currys’ trial of the accessibility tool WelcoMe is designed with inclusivity right at the heart.

The partnership is already having an impact on making in-store shopping easier for customers with disabilities. Customers register their specific requirements prior to visiting a local Currys store, which allows colleagues to prepare for, and personalise their visit.

Ikea

Ikea knows that consumer habits are changing, and so it wants to embrace new technologies and expand its Click and Collect options to make shopping at the retailer more accessible, affordable and sustainable to the many and bring it closer to the customer than ever before.

Ikea UK has partnered with Tesco UK and taken part in a global test and trial project for pick-up lockers. The lockers have been specially designed to meet the specific needs of customers and can easily accommodate everything from single home furnishing accessories to even the largest furniture orders.

Tesco

Creative Canvas (CC) is an AI powered tool developed by Tesco Labs to enhance the copywriting process across various departments.

Launched about a year ago, it provides tailored workspaces for creative teams, enabling them to generate consistent, on-brand content efficiently. By automating repetitive tasks like SEO optimisation, image description, and job ad creation, CC allows users to focus on more strategic and creative aspects of their roles.

The Fragrance Shop and Agency72

The Fragrance Shop’s new experiential flagship on London’s Oxford Street redefines fragrance retail through cutting-edge technology and personalied experiences.

Spanning 2,300 sq ft, the store offers interactive features such as ‘Lift and Learn’ displays and an AI driven 'Algorithmic Perfumery,' allowing customers to create bespoke fragrances in minutes.

And the winner is…

Join us at RIBA’s 66 Portland Place HQ in Central London on Thursday, 21st November to celebrate retail technology innovation and our 2024 winners.

To secure your place at the event, please complete the below form and we will get back to you with further details asap.