London Borough Market born artisan baking firm Bread Ahead teams with Zapp for instant home delivery across city

London-based bakery business Bread Ahead has announced a new partnership with quick commerce app Zapp. For the first time, customers can now get a selection of Bread Ahead’s baked goods delivered in minutes, 24/7.

The company was founded in Borough Market in 2013.

Matthew Jones, Owner and Founder, says: “We started Bread Ahead to bring great bread to Londoners and have always focused on keeping things simple and honest. Partnering with Zapp gives our customers the chance to enjoy our bakes wherever they are, whenever they want them. We are excited to be taking this next step.”

Rowan Lawson, Director, Zapp, says: “Bread Ahead represents everything we admire in a London brand. Quality, craftsmanship and a deep connection to the city. We’re delighted to bring their iconic products to Zapp and offer customers another way to enjoy exceptional food, delivered instantly.”

Bread Ahead joins a lineup of premium bakery brands in Zapp’s Bread & Bakery section, alongside the likes of Gail’s, Birley Bakery, Jones’, Fiona Cairns, Daylesford, Lina Stores and Fortnum & Mason.

2025 RTIH INNOVATION AWARDS

On demand delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.